If Portals Are the Yellow Pages, We Are the SatNav
Remember the Yellow Pages?
Every business, every plumber, every electrician: thousands of numbers squashed into a fat yellow book. It gave you everything, but not necessarily what you actually needed. Then Google came along, and suddenly, you didn’t have to flip through 500 irrelevant ads to find the one café that was open late. You typed what you wanted, and you got precision.
That shift, from overload to relevance changed how we navigate the world, and now, it’s happening in real estate.