The Buyer Who Had 32 Tabs Open and Still Couldn’t Find a Home
Meet Sophie.
She’s 34, a marketing manager in London, and after years of renting, she’s finally ready to buy her first home.
She’s done everything “right”. Saved for years, got her mortgage in principle, and even made a Pinterest board titled My First Home.
On a Sunday morning, she opens her laptop with a cup tea in hand (that’s how the English do it) and begins what should be the most exciting part of her journey: finding the place she’ll call home.
She loads up a property portal and a few local estate agents’ websites.
By 11am, she has 32 tabs open.