The PropTech Opportunity No One Is Talking About (But Should Be)
PropTech is loud! Every few months, a new platform appears promising to “revolutionise the real estate sector”, but most don’t. Instead, they build shinier versions of the same thing: another portal, another filter, or another layer of noise. Meanwhile, the biggest players: traditional property portals are still playing the same old game. Their innovation involves marginal UX tweaks, higher listing fees, and “AI” that’s really just better sorting.
The truth is the housing market doesn’t need another listing site, it needs a listening system, and that’s exactly where the opportunity lies.