Why Property Portals Feel Like Doomscrolling (And How AI is Fixing It)
We’ve all been there: Saturday night, eyes glazed, endlessly scrolling through page after page of properties. It feels like a hopeless loop of identical listings — another kitchen, another bedroom, another “spacious living area” that looks exactly like the last one.
Sound familiar? Welcome to doomscrolling on property portals, where your dream home always feels like it’s just one scroll away — but never quite appears.